New Tenant at Old Pump House

It does not matter if this word
Has been said a thousand, million
Times before. Most have. Print alone
Can hardly track its instances—

Imagine all its instances
Flitting tongued or fingered in air.
Is it the right word? It could be.
What do you want to do with it?

Translation might be difficult.
There are plenty of languages
Without equivalents for it.
Maybe you want to avoid it.

Make your own substitute. Good luck.
What meanings can you pump in it?