Soul, mind, consciousness, hug,
To embrace, to comfort,
Think valiant, comfort, joy—
Consider. A lost word
Rediscovered, remade
By branding, marketing
Late-capitalist style
(As if capital were
Ever truly just late),
And now you have tourists
Seeking Denmark’s hygge.
Soul, mind, consciousness, hugs—
Knitting Denmark’s meaning,
Meaning for the making.
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